My Name Is Bruce

2007 junk

Rating: 3/20

Plot: Some Chinese demon is awakened by a storm or by some teenage vandals or by a combination of the two. He begins slicing the heads off the inhabitants of small-town Gold Lick, so they kidnap b-movie actor Bruce Campbell to help them out.

It's hard to tell whether or not this is self-referential or self-indulgent. I do know that every time I see Bruce Campbell, it makes me like Evil Dead II a little bit less. I realize this is actually supposed to be a bad movie, but that doesn't excuse it being so cliched, so unfunny, and, most heinously, so racially insensitive. I'm not sure what the Chinese have done to Bruce Campbell. Maybe there's some joke I'm not hip to, but regardless, I'm not sure I want to be in on it. Most offensive would be the special effects used to create the Chinese demon. No, most offensive are the terrible jokes. There are lots of references to Campbell's previous work (the "Give me some sugar" line is used at least thirty times), but it just seems so cheap. I can appreciate self-deprecating humor, but there is nothing clever about any of this and absolutely no reason to see it.